Interview with Adam Parr of Transition Wild
Let’s face it, we all dream of aligning our passion for the outdoors with our profession. But those who take action to make their dream a reality are few and far between. As an Outdoor Entrepreneur, It’s rare to come across someone who not only shares your passion for the Outdoors, but also has the Entrepreneurial Acuity to match.
Fortunately, I had the privilege of meeting my now good friend, Adam Parr, of Transition Wild. Adam is a passionate outdoorsman who also happens to be a savvy business marketer. He’s taken his passion for hunting, fishing and outdoor adventure to the next level.
Adam runs a popular Outdoors blog called Transition Wild, which covers the “Pursuit of new learnings in the outdoors, seen through the eyes of a Michigander who now lives in Colorado”. He writes about an array of topics, including his passion for bowhunting whitetail, fishing and outdoor adventure, just to name a few. His career is also aligned with his passion for the Outdoors. Currently, he’s the Vice President of Sales and Marketing for a company called QuietKat. A privately held company that has developed a unique All-Terrain Vehicle that is ideal for the avid outdoorsman. You can learn more about QuietKat HERE.
I recently had the pleasure of interviewing Adam. I was interested in learning more about his background, vision for Transition Wild, his career at QuietKat, passion for bowhunting whitetail and his experience as an Outdoor Entrepreneur. So pull up a chair, sit back and get ready for a good read.
Outdoor Entrepreneur Feature #2 with Transition Wild’s, Adam Parr:
Give us a little background about you, your profession, where your from and where you currently reside?
I grew up in Michigan hunting whitetail deer, turkeys and small game and developed a passion for the outdoors at a young age. I would classify myself as an avid outdoorsman who is completely obsessive when it comes to hunting! I currently reside in Eagle, Colorado where I work for QuietKat, Inc. doing sales and marketing.
Explain “Transition Wild”? What’s the significance of the name? How long have you been established, what content do you focus on etc.
I started Transition Wild in June of 2015. This blog is dedicated to the pursuit of new learnings in the outdoors, as seen through the eyes of a Michigander who now lives in Colorado. The word “Transition” is the process or a period of changing from one state or condition to another. The word “Wild” means to be living or growing in the natural environment; not domesticated or cultivated.
This blog is meant to document and share my experiences as I transition to a completely new environment, much different from that of the midwest. Living in a different environment causes change at multiple different levels; requiring oneself to think differently, prepare differently, and act differently. It requires added gear, more knowledge and a deeper understanding for the reality of the wild. My goal is to show the reader a real-life experience and how each element of wilderness activity has to be planned and executed in an altered way, compared to my previous Michigan lifestyle.
My content is built with an emphasis related to hunting but I also feature content related to fishing, camping, hiking and other outdoor related activities.
What pushed you to develop Transition Wild?
I’ve always wanted to create a blog related to hunting and the outdoors but I never felt like I had a unique enough perspective to develop quality content to entice readers. After moving to Colorado, I realized how different things are compared to Michigan so I started brainstorming names, developed a logo, and Transition Wild was born!
Describe what it was like to get started. What has been your biggest challenge? What has been your biggest milestone?
Getting started can be a definite challenge because everything is new and you are paving your own way. There is no right or wrong way to do things and no one telling you how to do it; you have to figure it out yourself. The biggest challenge has been developing my creative writing skills and producing content that is what I would call, “readable”. I am constantly critiquing my writing style and grammar to improve myself as an outdoor writer.
I wouldn’t say I’ve had a milestone yet but I keep a close eye on traffic to my site and visitors are consistently growing each week. As long as I am improving, that is a milestone in my eyes.
Who is your ideal audience?
My target audience is directed at anyone who lives outside of the Western U.S who enjoys spending time in the outdoors. This person may be a whitetail hunter in South Carolina who is looking to do an out of state hunt in Kansas and wants information on that specific area and hunting style. Or, my target audience may be someone who planning an out of state camping trip to Colorado and wants to know how to prepare, where to go, what gear to bring, etc. I try to cater to wide audience while focusing on a niche.
What marketing strategies have you been implementing that help drive traffic?
My marketing strategies have been mainly focused around social media with Facebook and Instagram because it is low cost and has an effective, targeted reach. I have utilized Facebook advertising campaigns to gain new followers and post new content almost on a daily basis.
I have also stayed active on forums such as Whitetail Watch and Archery Talk to help drive traffic. I make an effort to consistently follow and comment on other blogs and websites to help drive traffic to my own.
What’s your long term goal for Transition Wild? New developments, partnerships etc.
My long term goal is to become the number one source for information and articles related to the outdoors for people when traveling or planning a trip to a western state in the U.S. One of my goals is to have an article published in a major publication such as Outdoor Life, Field & Stream, Deer and Deer Hunting, and Bowhunter Magazine.
I also want to write an E-book, create a podcast series, and develop an E-commerce platform where I can sell apparel, hunting products, and outdoor gear. These are all in the works for 2016 so stay tuned!
Where’s the best place for your customers to read your content? What social media platforms are you on?
The best place to read content is directly on www.transitionwild.com but I post and share all of my articles on Instagram and Facebook. I’ve never been a fan of Twitter but I’ll probably have to get an account eventually. haha
I’m aware that your currently employed by QuietKat. What’s your position there?
I am the VP of Sales and Marketing. I handle all direct customer interaction and work with QuietKat dealers and retailers to increase sales and ultimately, grow the company. It never feels like a job when you get to talk about hunting on a daily basis!
What product does QuietKat offer?
QuietKat is the maker of an off-road electric vehicle that is used as a portable access vehicle for hunting. QuietKat is scent free, silent, compact and lightweight to be the ultimate stealth access vehicle. Learn more about us at www.quietkat.com.
We understand you’re an avid whitetail hunter. Do you prefer to bowhunt or rifle hunt and why?
Yes, I am an avid whitetail hunter! Hands down I prefer hunting with a with a bow because of the added challenge that goes into successfully taking a whitetail with archery equipment. Using a bow requires you to understand the animal at a greater level in order to succeed. Everything has to go 100% right in order for you to make it happen and I enjoy the year long pursuit!
What’s your most memorable hunt?
I would say it’s a toss up between taking my first deer with a bow and my latest harvest in Kansas where I shot my biggest buck to date with a bow. Both of them are hunts that I remember every single detail and will cherish forever. To read more about my Kansas buck, head on over to the site or follow this link: http://transitionwild.com/2015/11/28/my-2015-kansas-buck/
Any bucks on your hit list this year?
I was fortunate enough to have 5 good bucks on the hit list this year that ranged in score from 150” – 170”. Oddly enough, the buck I ended up taking was not one of those bucks. You can view all of my trail cam pictures on my Facebook page:https://www.facebook.com/transitionwild/
Given your business background, what advice would you give a fellow outdoor entrepreneur who’s looking to start his own business?
The best advice I can give is to start a business ONLY if it is truly something you are passionate about. If you are starting a business just for the sake of starting a business or just to make money, you are doing it for the wrong reasons and most likely it won’t work out.
The second piece of advice I can offer is to start slow and stay consistent. What I mean by this is to stay focused on your core competencies and don’t burn yourself out too early. Stick with it by consistently doing things to help grow your business.
What is the most important takeaway message you can leave our audience with?
Keep learning and striving to make yourself better each and every day. Life is too short to work a job that you hate. If you follow your passion, you will be much happier and experience a better quality of life. Take chances and never give up!
Another great interview with an Outdoor Entrepreneur. It’s important to stay focused on accomplishing your dreams. Aligning your business/career with your passion isn’t an impossible feat. Taking action and staying consistent is the key. Make sure you continue to follow Adam’s blog, Transition Wild, for more great outdoor content.
If you have a popular blog, startup, product or business in the outdoor industry and are interested in being featured on Outdoor Entrepreneurs, we want to hear from you! Submit an inquiry on the submission section of our site.
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